We focus on raising awareness on mental health and illness as well as creating a platform to allow mentally challenged young Liberians to talk about their crisis. We also serve as a link. We aim to connect service users to mental health professionals. Online, Mental Care-Liberia has successfully adopted and developed various social media techniques and strategies to shine the light and draw public attention to mental health and illnesses through our primary online channels: a website, Facebook, Twitter, and Instagram. Mental Care-Liberia offers suicide/distress hotline, which provides suicide intervention as well as mental health first aid to callers experiencing crisis; all of whom we subsequently referred to appropriate professionals for specialized care.